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Date featured: May 31, 2013
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BT’s 2013 Annual Report Summary

This year SAS have created an engaging one page summary of BT's 2013 Annual Report & Accounts, this approach is a first for BT and takes a huge step forward in visual communications for this area of the business.
On entry to the page you are presented with a dramatic panoramic view from the top of the BT Tower – an iconic London landmark. Using sensor based functionality, which utilizes a number of JavaScript api’s, the reader is able to move from left to right and explore more of the view on desktop. For mobile devices we used data from the accelerometer so tilting the device would pan smoothly around the skyline.

Scrolling down the page reveals key content; a summary of their strategy and business models, financial highlights and customer case studies. Using a range of rich media such as video, imagery and animated info-graphics to bring this content to life, the page is interesting and engaging. As a dynamic backdrop to the content, an image of the BT Tower perfectly fits the long page format.

All of this comes together allowing BT to take the audience from the top to the bottom of the BT Tower showcasing BT’s performance and achievements of 2013.
Categories: Annual Report Other
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