Lexus Hybrid Zero

‘Lexus Hybrid Zero’ is a unique brand campaign to represent the Lexus brand and answer the question, “Why Lexus Hybrid?”. The One Pager utilizes a zoom effect with the content creating depth as you scroll. The content loads in fixed dimension cards with pretty nice CSS transitions.

This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 18 November 2014.