step 1
7:30am
Wake up in the morning at your downtown apartment and recall your dreams
67% of creatives wake up
between 6am and 8:59am
74% live in a city
50% live in an
apartment, condo
or loft
89% remember their dreams,
either somewhat or vividly
66% have zero tattoos
step 2
8:30am
Throw on your glasses and drink your 1st of 2 coffees, as your dog tries to get at your breakfast
50% wear glasses
67% like to drink coffee
61% eat 3 meals spread
throughout the day
32% of those that like
coffee or tea drink 2
cups per day, on average
50% own a cat or a dog
step 3
9:30am
Start working from the organized chaos you call home—alone—by skimming through the morning’s trending links
45% of respondents
primarily worked
from home
58% prefer to work in
organized chaos over a
perfectly tidy space or
complete mess
64% consider
themselves to
be introverts
45% read online
articles more than
books, magazines
and even Netflix
descriptions in 2015
step 4
10:00am
Respond to your friend's joke on Facebook with a tears of joy emoji
45% check social
media every hour
45% cited Facebook
as their most used
social media platform
The tears of joy
was respondents’
most used
emoji in 2015
step 5
11:00am
Grab a pen, jot down some notes, and start producing something real
45% prefer to write with
a pen, over a pencil,
keyboard or touchscreen
20% find themselves to be
most creatively productive
during the late morning,
between 10am and 12:59pm
step 6
1:00pm
Take a photo of your lunch and post it to Instagram
45% check social
media every hour
40% cited Instagram as their
most used social media platform
step 7
2:00pm
Throw on your leather jacket and excitedly drive to your studio to review your latest work with a client
60% work from 2 or 3
spaces each week
21% have a studio, co-working
space or personal office
48% own a leather jacket
49% prefer to share their work when
it's fully complete, over sharing it
when it's an idea or a work-in-progress
47% used a car as
their primary mode of
transportation in 2015
45% are very confident
in their work
step 8
6:00pm
Power down and go for a run, while streaming a mix of music through your earbuds
66% work out once
a week or more
54% prefer earbuds
over headphones
20% of respondents ran more than
cycling, yoga, weight training and
other forms of exercise in 2015
59% listen to music through streaming
Musical preferences were split
between Alternative, Rock,
Electronic, Indie Pop, Hip Hop
and Rap, Pop, Jazz, R&B and Soul,
Classical and Other
step 9
9:00pm
Order pizza, crack open a beer and chip away at your passion project
The average respondent
ordered takeout 2
times a week in 2015
24% ordered pizza most
frequently, over other takeout options like
Chinese, American and Thai
54% regularly juggle a couple
of creative projects at once
34% opt for alcohol as their
poison choice, while 31% indulge in food
20% find themselves
to be most creatively
productive during
the night, between
9pm and 11:59pm
35% drink beer most frequently, over wine and spirits
step 10
12:30am
Get into bed, whisper “je t’aime” to your partner, and fall asleep for 7 hours
60% of respondents are in a
relationship, engaged or married
64% speak more
than one language
57% had 1 sexual partner
in 2015, while 22% had more
59% sleep for 7 hours or
more each night, on average