Solve high-leverage product challenges in any scenario. Confidently make decisions without the design guesswork.
This playbook gives you a founding-designer lens to map end-to-end flows that onboard, activate, retain, and monetise.
Instead of guessing what will work, you design from proven principles.
Instead of defending every pixel, you explain your thinking with confidence.
Instead of shipping “nice UI,” you design products that move users.
“We used many of these strategies to reach $100K MRR in just a few months”
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Pontus, W. Head of Design
Your unfair advantage
Emotional intelligence is the edge in consumer apps.
The best products don’t just work; they guide emotions, shape habits, and build momentum by design.
You’ve felt it: Duolingo makes you feel productive, TikTok keeps you in flow, Headspace helps you exhale. That’s not luck, it’s engineered.
The Playbook gives you 33 interlinked, actionable strategies that mould to your app at any stage. Use it to map feelings to flows, turn loops into habits, and ship experiences users return to on purpose.
Think of it as a founding designer on demand, so you can make sharper product decisions and tie them to real outcomes.
This playbook gives you a founding-designer lens to map end-to-end flows that onboard, activate, retain, and monetise.
Turn scattered features into one coherent experience and design moments that deliberately guide behaviour toward measurable outcomes.
"We used many of these strategies to reach $100K MRR in just a few months. This isn’t your typical ebook, it’s a game-changer if you want to elevate your product. The level of detail is impressive and instantly actionable."
Co-founder & Head of Design
Past client case study
Epiphany Voice app reached #1 on ProductHunt.
I used these strategies to turn a scrappy, proof of concept MVP, into a laser focused experience that connected seamless voice capture with third party integrations.
Troy, the founder of Epiphany, came to me with a working MVP.
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It did the job. Voice capture. Clean UI. But it didn’t stick. It felt like… every other voice app.
What we did next wasn’t about adding features or polishing UI. We used a few key plays from the Playbook to:
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- Tie scattered features into a single, emotional narrative
- Add just the right amount of visual quirk for memorability
- Design for how it feels, not just how it works
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The result?
Epiphany hit #1 on Product Hunt
“This is by far the best voice capture experience there is out there. I'm so happy that our efforts have paid off!”
Troy Gasnier
Founder of Epiphany
Features without bloat
See where each feature sits in the journey, what must come before it, what it unlocks next, and where friction creeps in.
Shift from “what can we build?” to “how does this idea flow, feel, and drive the experience?”. With that clarity, you can improve onboarding, raise conversion to paid, and sustain retention beyond the drop-off.
Ship quality features without guesswork.
The playbook is your:
Strategic lens for better product decisions
Diagnostic tool to make features resonate
Framework for building sticky experiences
Twelve core areas of your product, each with clear strategic plays to move the metric.
Onboarding
Habit Formation
Experience Refine
Activation
Monetisation
Trust Building
Engagement
Growth & Viral
Intent Shaping
Retention
Conversion
Premium Positioning
Master the key product areas
Optimise core areas
Solve high-leverage product challenges with targeted strategies. You’ll get a curated stack of plays, ready to be shaped around your app.
Get the Playbook
Personalise & refine with data
Use diagnostic question cards to understand the meaning behind your data. Each product strategy adapts to your context and recommends the exact plays that move the metric.
Get the PlaybookNever lose momentum
Every play ends with supporting pairings. Actioning plays that link together helps you build a holistic product experience that guides user behaviour into revealing your app's offering.
Get the PlaybookOver +100 pages of product gold
Strictly a no BS, highly actionable modular interlinked card system that can be applied to any product at any stage.
Get the Playbook
Improve your app with product-led strategies
Turn dead UX flows into engaging systems
Audit your product like a top-tier strategist
Build experiences without the guesswork
Apply proven plays inspired top tier apps
Improve conversion, fix leaking buckets
The ultimate guide
You’ll use the same lens a founding designer would, seeing what comes before and after an idea, spotting friction, and tying every choice to a clear outcome.
