My Landing Page Workshop – this October!

Published by Rob Hope in Journal, on 17 Jun 2021

This October I’m teaming up with the legends over at Smashing Magazine to host the Designing Landing Pages that Sell workshop.

tl;dr – it’s 5 x 2.5hr sessions over 3 weeks (Oct 5โ€“19). Trends. Problems & Solutions. Case Studies. Distribution. Interactive Exercises. Q&A. Community Slack. No one leaves until their Landing Pages are shining โœจ

๐ŸŽŸ Secure your workshop spot (first 20 people get $100 off)


The itinerary is detailed below else watch my 60s overview:

 

This workshop is for designers, makers, developers, and entrepreneurs.

If you want to make your designs more polished, if youโ€™re unsure what components are needed on your landing page, or if you like to know how to design pages to boost your conversion rates, this workshop is for you.


Let’s breakdown the 5 days:

Day 1 – Construction

  • Understanding what visitors need to see and read to be persuaded to act
  • Setting a single objective for your Landing Page
  • Presentation on what Landing Page components go where
  • Problem & Solution: How do I make my new Landing Page seem more established?
  • Problem & Solution: How do I know if my Landing Page has too much information?
  • Case Study: Deconstructing a popular [Company] SaaS Landing Page – and why it converts so well
  • Improving a workshop students SaaS Landing Page

Day 2 – Copywriting & Answering Doubts

  • Presentation on Landing Page copywriting tips and techniques
  • Problem & Solution: How do I improve my copyrighting with no budget?
  • Problem & Solution: Where do I get help with copywriting?
  • Case study:Deconstructing a popular [Company] App Landing Page – and why it converts so well
  • Improving a workshop studentโ€™s App Landing Page

Day 3 – Building Trust with Social Proof

  • Presentation on all types of Landing Page social proof
  • Presentation on what makes a strong Landing Page testimonial
  • Problem & Solution: How do I get my first Landing Page testimonial with no customers?
  • Problem & Solution: How do I make my new Landing Page seem more established?
  • Case Study:Deconstructing a popular [Company] Service Landing Page – and why it converts so well
  • Improving a workshop studentโ€™s Service Landing Page

Day 4 – Design & Polish

  • Presentation on current Landing Page design trends
  • Presentation on 10 tricks to tighten up a Landing Page for someone with zero design skills
  • Problem & Solution: How do I bring my dull Landing Page to life?
  • Case study: Deconstructing a popular [Company] Info Product Landing Page โ€” and why it converts so well
  • Improving a workshop studentโ€™s Info Product Landing Page

Day 5 – Pricing Psychology, Creating Haste & Distribution

  • Presentation on pricing examples and psychology
  • Presentation on increasing demand by limiting supply and applying deals
  • Problem & Solution: How much should I charge for my Landing Page product?
  • Problem & Solution: How can I get more traffic to my Landing Page?
  • Case study: Deconstructing a popular [Company] Landing Page – and why it converts so well
  • Case study: Improving a workshop studentโ€™s Landing Page

๐ŸŽŸ Secure your workshop spot (first 20 people get $100 off)

Think that just about covers it. Simply hit me up if you have any questions about the Workshop. Hope to meet you on the inside!

Much love,
Rob

Twitter: @robhope
LinkedIn: @robhope
Email: [email protected]