Long scrolling One Pager telling us the story behind the hashtag #BlackLivesMatter - a social media campaign against violence toward Black people. Quite a powerful intro load transition with the names of the victims along with their photos. This micro-site is part of a weekly editorial called 'Behind The Hashtag'. Each week is published in the form of a Long-form Journalism interactive One Page website - each with unique design elements.
In the 9th instalment of our weekly microsite series, "Behind The Hashtag", we tell the story of #BlackLivesMatter. The hashtag which represents the movement campaigning against violence toward Black people. The intro animation of this design is a memorial for only a few of the lives lost.