Behind The Hashtag: #TheDress

Long scrolling interactive One Pager with a comprehensive report on #TheDress famous debate on social media. This micro-site is part of a weekly editorial called ‘Behind The Hashtag‘. Real nice touch with the color scheme switcher related to the topic. Each week is published in the form of a Long-form Journalism interactive One Page website – each with unique design elements.

In the second installment of our weekly microsite series, "Behind The Hashtag", we tell the story of #TheDress that appeared to be either white and gold or black and blue. We wanted to incorporate that choice into the design as well, allowing users to toggle between the 2 color experiences.
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