‘Days’ app, previously known as Wander, is trying to reinvent social image sharing with a new way to document your daily activities. Their Landing Page showcases a few screenshots of the app and also explains a bit more further down. I dig how they have the option to text your phone the link to the app on iTunes.
This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 04 May 2013.