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Females in the Army
The British Army joined forces with Marie Claire, Now and Look editors – to create this One Pager promoting the opportunities available to women within the Army. The Singe Page website features parallax scrolling, big typography and quality imagery. Thanks for the build notes!
The campaign is built around 6 themes which together demonstrate key attributes to life in The Army: Career, Fitness, Adventure, Skills, Future, Culture.
A responsive hub was designed to feature loads of editorial content, but most importantly focusing on the six themed editorial videos.
To increase user engagement, roll-over video buttons were created (using Adobe After Affects) to show a snippet of the video as well as enhancing the users experience. This then leads to the video carousel. The video carousel features all 6 videos which play one after the other.