Nike Better World

Ian Coyle, Duane King, Seth Weisfeld, Wieden+Kennedy

One Page Website for the iconic 2011 Nike Better World campaign. What makes it iconic is this was the first mainstream use of the Parallax Scrolling effect in a Landing Page. The website is no longer online but preserved in the video. Ian Lunn has documented how to recreated the website here and Smashing Magazine have gone behind the scenes here.

Categories Most Loved Product Sport

Features Big Images Dot Navigation Duane King Explainer Video Fixed Navigation Ian Coyle Long Scrolling Nike Parallax Scrolling Seth Weisfeld Smooth Scroll Wieden+Kennedy

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Credits: Ian Coyle, Duane King, Seth Weisfeld, Wieden+Kennedy
Reviewed: 5 Jan 2011 by Rob Hope

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Nike Better World Website Screenshot

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