Oat The Goat
Commission by New Zealand’s Ministry of Education, the interactive Oat The Goat One Pager aims to teach children about empathy, acceptance and tolerance – all skills to hopefully prevent bullying. Difficult to class as a One Page website but it is. The execution is extraordinary and is even scored by Tane Upjohn-Beatson with a performance by the New Zealand Symphony Orchestra.
'Oat the Goat' is an interactive, animated storybook launched as a bullying prevention initiative by New Zealand's Ministry of Education. The web-based story was created with 4-7 year old children in mind… the goal being to introduce them to the effect their actions can have in group situations, and to encourage parents to open a conversation about what 'Oat' is experiencing during his big adventure.
Working closely with FCB, we designed and crafted the experience in WebGL, including fully rigged and animated 3D characters. Oat the Goat is available on mobile and desktop, and has full bilingual support for Māori and English. Scored by Tane Upjohn-Beatson and performed by the New Zealand Symphony Orchestra.