Once

Storytelling launching soon page for Once, the new line of (once-off payment) software products from 37signals. Wanted to take this moment to discuss why this kind of “seemingly simple” One Pager gets accepted into the gallery over others, often with a lot more features/content. Firstly, I’m trying to showcase a healthy spread of categories and this is a less common, manifesto-style One Pager. But when you dive deeper there is a uncommon typeface (Family by Klim Type Foundry), a stylish signature, a clever newsletter sign up box animation, fun p.p.s. success message, a huge 4-letter .com domain and a compelling pitch. All contributing to a strong One Page website.