Responsive Logos

Simple but fascinating One Pager that explores scalable logos – simply resize your browser to see them in action.

'Responsive logos' is a project that explores how brands might adapt for todays multiple devices and screen resolutions. By applying responsive design principles to individual elements of a logo, and stripping out detail in relation to screen size, a more legible and appropriate logo can be displayed. The concept aims to move branding away from fixed, rigid guidelines into a more flexible and contextual system.
Typefaces Futura
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