5 Reasons To Celebrate SoLoMo

SoLoMo, developed as a result of the growing popularity of smartphones, is short for Social-Local-Mobile. It can benefit brands by not only increasing business, but also transforming user behaviour and enhancing levels of brand engagement. The SoLoMo approach blends together real-time locations with social media to give consumers the most relevant experience for where they are and what they are trying to achieve at a specific time.

Creative Director, Blair Jarvis commented: “Consumers’ needs and demands are becoming more and more sophisticated. With mobile user needs much more immediate, they want to be able to get information on demand, wherever they are. This is where SoLoMo comes into play.”

Jarvis, continues: “It’s never been more important to be social, think local and invest in mobile, and if it isn’t already, a SoLoMo strategy should be at the heart of your digital vision for 2013 and onwards.”