Unique browsing experience in this One Pager for ‘Bettr.Press’ theme shop. This is an interesting approach to a theme company website where they angle it as kind of a case study talking about their flagship theme. Pages (sections) are loaded via AJAX but you can “zoom out” and scroll through them before deciding to actually load them. As they put it “it is like window shopping before opening”.
Bettr.Press features a first of it's kind, contextual hamburger navigation that allows users to window shop the sections/pages before opening. Pages are all loaded into the main homepage via ajax to deliver a fast, unique One Page experience. You can jump directly to a desired page using the navigation and the page will auto-scroll and expand, or peruse and click on the page to expand. The site is also a WordPress theme for commercial sale, so while there were many challenges creating the user interaction, they were doubled as it had to be easy for users of all skill levels to recreate and manage. We hope you love it. We've got some more sites to share soon, with new releases scheduled for each coming month.