Cupid Brand Guidelines

Fun One Pager providing the complete set of brand guidelines for Valentine’s key subsidiary Cupid. Nice touch with the X’s and O’s in the footer dot navigation.

Clear strategy to fend off competitive threats from the Easter Bunny and Santa Claus, and help secure Valentineโ€™s Day as the consumerโ€™s materialistic holiday of choice. Santa named one of his reindeer โ€˜Cupidโ€™ - let the audacity of this sink in for a moment.
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