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Reviewed: October 29, 2015 by @RobHope

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Frightgeist

GoogleTrends brings us ‘Frightgeist’ – an awesome experimental One Pager that helps you pick out a Halloween costume based on search trends. There are such awesome little touches throughout the site including impressive background smoke, green oozes dripping within panels and every now and then a spider will run across your screen. Also worth mentioning that design (and speed) of the search function is just beautiful.

Every day, over 3 billion searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for. Google News Lab puts that data to use — from powering insightful journalism to helping you pick out your Halloween costume.

With Frightgeist, we went on a hunt to find the most popular costumes. Pulling from the top 500 costume searches in the United States, Frightgeist uses Google Trends to tell you what’s trending at a costume party near you and help you find a costume that’s sure to turn heads — if they have them.

Before you go chopping up a perfectly good white bedsheet, pick something a bit more unique this year. Click on ‘trending nationally’ to get the big picture or ‘trending locally’ for the scene near you. Happy Halloween.