Long interactive One Page editorial on football player ‘Gareth Bale’ featuring colorful animations as you scroll. As they mention in the build notes below this is a new form of journalism with an interactive long-form multimedia format. Interesting.
Interactive long-form multimedia journalism from the folks at Italian sports website l’Ultimo Uomo and Alkemy digital_enabler, in native partnership with Adidas, created for the There Will Be Haters campaign, focusing on Gareth Bale, represented as an example of what a "footballer from the future" looks like. Creative direction by Timothy Small and Nicola Gotti, design and development by Gianmarco Simone. Words by Daniele Manusia, illustrations by Elena Xausa.