Gareth Bale comes from the future

Long interactive One Page editorial on football player ‘Gareth Bale’ featuring colorful animations as you scroll. As they mention in the build notes below this is a new form of journalism with an interactive long-form multimedia format. Interesting.

Interactive long-form multimedia journalism from the folks at Italian sports website lโ€™Ultimo Uomo and Alkemy digital_enabler, in native partnership with Adidas, created for the There Will Be Haters campaign, focusing on Gareth Bale, represented as an example of what a "footballer from the future" looks like. Creative direction by Timothy Small and Nicola Gotti, design and development by Gianmarco Simone. Words by Daniele Manusia, illustrations by Elena Xausa.
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