MailChimp’s Personal 2014 Annual Report
So MailChimp have created a custom Annual Report for all it’s customers and comes in the format of a One Page website with a clear, colorful Flat-Design. I can’t actually link to it as you need a MailChimp account to see the report in all it’s glory but our big screenshot can give you an small preview. This is also just the first section as the other info becomes more confidential. Just another one of the many reasons to love MailChimp.
For the last few years, we’ve made an annual report to share all the awesome, weird stuff MailChimp got up to during the previous 360-something days. When we were getting this year’s annual report ready to go, we thought it would be cool to let our users in on the fun, too—and, while we’re at it, maybe even empower them for more greatness in 2015.
Every user who paid for MailChimp services in 2014 gets a personalized annual report. And each report details all sorts of useful information about the campaigns you sent in 2014, divided into 5 categories: By the numbers (opens, clicks, subscriber growth), Your greatest hits (highest open and click rates, most viewed campaign), Your audience (most engaged customers, subscriber hubs), and Fun facts (biggest fan, best month, most common subject line words). Hopefully it’ll be an eye-opening trip down memory lane.