NU:RO Watch

Slick Landing Page for a minimal watch called NU:RO. The long-scrolling page features a perfect intro watch demo, a hover sensitive strap color changer, gorgeous big product imagery and brutalist typography. Note how the clear CTA buttons simply link out to a Shopify store – making this is a classic marketing Landing Page.

ps. through a bit of a deep font hustle (step 5) I discovered the typeface used is called Roobert – first I’ve seen in the wild.

NU:RO is a minimalist analog watch. The watch has two dials, with hours at the top and minutes at the bottom. When they rotate, the time is shown in the middle inside the hourglass.
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