'You Were Once A Unicorn Too' is a mysterious one page campaign that tells the story of unicorns and promotes secret packages that arrive in the mail. To create a mystery is not easy and I think they've done a great job with the aid of this story telling one pager backed with a dedicated Facebook page and Twitter profile. Great effort that I hope gets people involved.
On occasion, a unicorn will choose to become human. Some are entranced by humans. Some are tired of eternity. The choice is irreversible.