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Smirnoff Emojitails

Fun One Page marketing campaign by Smirnoff that recommends cocktails based on 2 user-selected emojis. Thanks for the interesting build notes – glad you testing them all before recommending 😛

Smirnoff see the Pure Potential in everything, even Emojis. Over the New Zealand summer we created this clever little website that creates cocktails when 2 Emojis are mixed together.

Each 'base' emoji gives up different 'fun' emojis for users to explore, try and create with. Users can then submit their creation for a chance to win an Emojitail kit which includes all the ingredients needed to make their Emojitail.

The tricky part of this build was curating the cocktail list and creating a slick back end to serve up over 40 cocktails in a variety of Emoji combinations, then keeping the design very simple for a unique and fun user experience. However, the 'hardest' part was trying all the cocktails - ensuring they were fit for consumer consumption!
Rob Hope

This original One Page website was reviewed by Rob Hope

I started One Page Love back in 2008 and want to keep adding more value. Please tweet or email me with suggestions or any questions.