Smirnoff Emojitails

Fun One Page marketing campaign by Smirnoff that recommends cocktails based on 2 user-selected emojis. Thanks for the interesting build notes – glad you testing them all before recommending.

Smirnoff see the Pure Potential in everything, even Emojis. Over the New Zealand summer we created this clever little website that creates cocktails when 2 Emojis are mixed together.

Each 'base' emoji gives up different 'fun' emojis for users to explore, try and create with. Users can then submit their creation for a chance to win an Emojitail kit which includes all the ingredients needed to make their Emojitail.

The tricky part of this build was curating the cocktail list and creating a slick back end to serve up over 40 cocktails in a variety of Emoji combinations, then keeping the design very simple for a unique and fun user experience. However, the 'hardest' part was trying all the cocktails - ensuring they were fit for consumer consumption!
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