Great reference to successfully transferring a positive vibe to digital via fun copywriting and great images in this One Pager for the UnSpam 2020 event by Really Good Emails.

This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this link. FYI: the site was first featured on 10 January 2020.