Upstate Laundromat

One interesting thing is it’s actually not a custom built site. We’re using the Pacific template in Squarespace. We made the site feel custom by using Photoshop to create the cool, overlapping banners. A challenge we had when building it was making the site feel both friendly and inviting, but also high-end. We paired softer fonts, bubbly graphics and fresh, clean imagery to accomplish that feeling.