Warby Parker 2013 Annual Report

Unique take on an annual report by Warby Parker for their 2013 year. Users can browse the annual report like a calendar, or hit the randomizer button to land on a surprise day. Nice touch with the zoom effect and also on first visit the site showcases what happened exactly a year ago on that date. The keyboard browsing is useful too, I can imagine any fan of the brand could get lost for hours in this One Pager. They’ve done a great job arranging a ton of content, especially utilizing the ‘depth’ feature well to give a zoomed-out overview on a busy year.

This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 10 January 2014.