Long interactive One Page editorial that assembles as you scroll focusing on 'José Mourinho' - who is arguably the most controversial football manager of all time. As they mention in the notes this is a new form of long-form multimedia journalism in a Single Page.
Interactive long-form multimedia journalism from the folks at Italian sports website l’Ultimo Uomo and Alkemy digital_enabler, in native partnership with adidas, created for the There Will Be Haters campaign, focusing on José Mourinho as the most controversial manager of all time. Creative direction by Timothy Small and Nicola Gotti, design and development by Gianmarco Simone. Words by Francesco Pacifico, illustrations by Nigel Buchanan.