Spoil Movies, Save Lives

One Pager hosting the initiative "Spoil Movies, Save Lives" by Swedish organization MOD (More Organ Donation). Once you share (on social media) you are a donor, you get a spoiler from one of this years Oscar-nominated movies. A unique marketing campaign, thanks for the notes on the client feedback.

The biggest challenge was making sure we could convey the idea without showing too many of the statueโ€™s organs (given how sensitive and potentially distressing of an issue it is) but still keep things interesting and engaging. Weโ€™re quite happy with the end result.
Categories Non Profit
Jess and I rap about the ice-cream industry, UX design, podcasts and the need for curation online.
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