What (exactly) is a One Page website?

Published by Rob Hope in on 3 Nov 2021


Since 2008 I’ve added over 8,000 One Page website references to the One Page Love gallery. So what exactly is a One Page website?

A One Pager is a Single Page website with no additional pages like About, Team or Services. All the content sits within the same webpage, traditionally in a long-scrolling layout.

See the beauty of a One Page website is it tries to promote one thing in an uncluttered, direct manner. This allows the visitor to make a quicker decision vs sending them to a bloated website with many options.

Now when a One Page website encourages an action it also becomes a Landing Page – where the objective can be to download, a SaaS sign up, join a newsletter or even an commerce transaction. These successful actions are known as Conversions.

Lastly, to not clutter the user experience and focus on that sweet conversion. There are exceptions for important additional pages like Terms , Privacy, Shipping, 404 and even blogs… all preferably linked from the website footer.

Much love,

Twitter: @robhope
Email: [email protected]