Calio

Simple and effective Landing Page for a weather report service that arrives in your inbox each morning. Interesting concept that I’m sure people who don’t get a lot of email will use. Nice touch with the video background in the middle section of the site. Good job.

I wanted to build a service for friends and family that allowed them to quickly know the days weather. I built Calio, handed it out and to my pleasant surprise, people loved it. My goal in building the site was to create a story around weather and the simplicity of the email service. I also focused on showing the actual email as much as possible, so that users wouldn't have to guess at what they were getting into. The design actually started out flat and over time I realized that it was becoming very boring and 1 dimensional. So I decided to go with a more blended form.
Categories Landing Page
Typefaces Helvetica
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