Awesome typeface collaboration led by Tyler Finck resulting in the unique 'Excelsiorama' free font. Real slick feature in the header that switches the font previews. Fun stuff!
The typeface came first, with 30+ designers each contributing a letter. When we completed Excelsiorama it was clear that each letter deserved its own space as well as use in example text, and even a type tester. Maintaining the option to shrink each card down on mobile allows for a minimized view, if desired. Responsive font sizes were created using fittextjs.