Logo cloud

A logo cloud is a group of organization marks used to communicate a relevant relationship, such as clients, customers or partners.

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What it means

It can establish context quickly, but the heading matters. A list of customers makes a different claim from a list of integrations or publications. The visual challenge is to make marks with different proportions feel balanced without distorting them.

Use it in practice

State what the relationship is and use approved marks. Adjust optical size and surrounding space while preserving each logo’s proportions.

Watch out for

Do not imply endorsement merely because a logo is recognizable. Equal image widths can make narrow and wide marks feel very unequal.