Clean long-scrolling Landing Page for Hubscale – a marketing tool to track digital ad campaign performance. Quite a neat event switcher where you get to meet the team and schedule a private demo.
Our main goal was to make a technical product modern and approachable, while driving awareness and communicating features and benefits. We created an identity using a hot air balloon to emphasize growth and discovery and provided further support with subtle animations, showing the balloon in flight. We developed a custom WordPress theme with a catered CMS admin for our client to easily update content.