Professional One Pager for Williams Formula 1 driver, Lance Stroll. Great to see this minimal approach – focusing on him now – with a short bio, macro timeline and quality imagery. (Good luck in China tomorrow!)
New kid on the F1 circuit. Our insight was clear; the next few years for Lance were going to be years of change. From F3 to F1 all eyes will be on the 'new guy'. So we knew we wanted to create a brand that evolved with him. For those that did know the name, only really knew his racing and his family background. Therefore we unlocked the Racer and the Man to show the true DNA of a Formula 1 driver.