Outerknown

Minimal launching soon page for pro surfer, Kelly Slater’s new lifestyle brand, ‘Outerknown’. The responsive One Pager features a dot navigation that helps scroll through the big mysterious imagery that give a teaser of the brand values.

The name Outerknown references the furthest reaches of our knowledge today. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision. As athletes and performers, it pushes us to formerly impossible levels. And as global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.
Jess and I rap about the ice-cream industry, UX design, podcasts and the need for curation online.
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Product Designer Jess Eddy is the latest Yo! Podcast guest.