Slimming Your Wallet
Love this Landing Page campaign to encourage the decluttering of your wallet and buying a slim one. The Seinfeld video is hilarious too. Actually going to give a shout out for that owl favicon, pretty damn crisp if you ask me!
This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 25 March 2013.