The Tuck Effect

Beautiful transitions and animations is this impressive Landing Page for “The Tuck Effect” marketing campaign by ‘Fruit of the Loom’. That book opening transition in the Findings section is outstanding.

This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 23 September 2015.