The Tuck Effect

Beautiful transitions and animations is this impressive Landing Page for “The Tuck Effect” marketing campaign by ‘Fruit of the Loom’. That book opening transition in the Findings section is outstanding.

All good things come to those who tuck. Fruit of the Loom recently funded a study asking 1000 men about the quality of their lives in relation to five of lifeโ€™s fundamental pillars โ€” happiness, optimism, relationships, social status and income. Then, we asked them if they tucked. In each of these topics, men who tuck came out on top of those who donโ€™t. Itโ€™s 5 seconds per day. It will change your life. And itโ€™s called the Tuck Effect.
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