aprile

In love with this ‘aprile’ indoor swing product launch narrative aligned with the 30 days in April (aprile in Italian). The One Pager pre-loads a 30 day countdown calendar, to then reveal the story of 30 unique seat (available in 2 colors), each featuring a unique engraving of the first words of the “30 days of aprile” story. Want to shout 3 lovely touches; the alongside product zoom as you open up specs/sizes/materials, the site dark mode when you preview the dark color swing and – wow – the bend in the image gallery dot navigation to resemble a seat indent and swing animation UX. Bravo!