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Google search result specs

Title

Spec	Value
Recommended length	50–60 characters
Max display width	~600 px (varies by character width)
Truncation	Google truncates with an ellipsis (…) beyond ~60 chars
Source priority	<title> tag, then og:title, then on-page headings
Best practice	Front-load keywords, avoid keyword stuffing, unique per page

Description

Spec	Value
Recommended length	50–160 characters
Max display	~160 chars on desktop, ~120 on mobile
Source priority	meta description tag, then og:description, then page content
Best practice	Actionable summary, include target keyword, unique per page

Favicon

Spec	Value
Minimum size	48 × 48 px (or multiples: 96, 144, etc.)
Shape	Square — Google renders it inside a circle
Format	Any format supported by browsers (ICO, PNG, SVG)
URL	Must be crawlable — not blocked by robots.txt
Best practice	Custom brand icon — avoid default CMS/builder favicons

Recommended meta tags

<title>Your Page Title — Brand Name</title>
<meta name="description" content="A concise, compelling summary of the page.">
<link rel="icon" type="image/png" sizes="48x48" href="/favicon-48x48.png">
<link rel="canonical" href="https://example.com/page">

Specs verified: March 28, 2026 Sources: Title link documentation Snippet documentation Favicon in search

Frequently asked questions

Why does Google show a different title than my title tag?

Google may rewrite your title if it thinks the <title> tag doesn't accurately describe the page, is too long, keyword-stuffed, or doesn't match the search query. To reduce rewrites: keep your title under 60 characters, make it descriptive, and avoid boilerplate or repetitive text.

What's the ideal title tag length for Google?

Aim for 50–60 characters. Google displays roughly 600 pixels of title width, which translates to about 60 characters depending on letter width. Titles longer than this get truncated with an ellipsis (…).

How long should my meta description be?

50–160 characters is the sweet spot. On desktop Google shows up to ~160 characters; on mobile it's closer to 120. Keep the most important information in the first 120 characters to ensure it's visible everywhere.

Why is Google showing my CMS favicon instead of a custom one?

If you built your site with a platform like Framer, Webflow, or Wix and didn't set a custom favicon, Google will display the platform's default icon in search results. This looks unprofessional and is a missed branding opportunity. Upload a custom favicon.ico or <link rel="icon"> in your site settings.

How do I change my favicon in Google search results?

Add a <link rel="icon" type="image/png" sizes="48x48" href="/favicon.png"> tag to your page <head>. Google requires the icon to be at least 48×48 px (or a multiple like 96, 144). After updating, it can take days to weeks for Google to re-crawl and update the favicon in search results.

What's the difference between og:title and the title tag?

The <title> tag is what Google primarily uses for search results. The og:title meta property is used by social platforms (Facebook, Twitter, LinkedIn) for link previews. Google may use og:title as a fallback if the <title> tag is missing or unhelpful. Best practice: set both.

How long does it take Google to update my search snippet?

It varies. After updating your meta tags, Google needs to re-crawl your page. This can take anywhere from a few days to several weeks. You can speed it up by requesting indexing in Google Search Console — use the URL Inspection tool to request a re-crawl.

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