What it means
It can use an ordinary text family at a large size or a dedicated display typeface. Its job is to communicate the main idea quickly. The number of words, their line breaks and the space around them matter as much as the font itself.
Use it in practice
Write the message before polishing its treatment. Test the longest realistic version at several widths and keep the next action easy to find.
Watch out for
Avoid forced line breaks that produce awkward fragments on smaller screens. Decorative type should not obscure what the website offers.
