What it means
Names, roles, portraits and short descriptions can give a website a human point of reference. The useful information depends on the offer: relevant expertise may matter more than a long biography. A clear repeated structure helps a visitor compare roles without turning people into identical blocks.
Use it in practice
Use consistent image treatment and readable names. Link to relevant profiles when they add useful context.
Watch out for
Do not let visual effects conceal names or roles. Avoid unnecessary personal information and use portraits with appropriate permission.