Interesting One Page campaign to help raise funds via KickStarter for an eco-friendly backpack. The AJAX loading site showcases the potential contents of the funded bag that selective creatives would have in them.
This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 19 November 2013.