Facebook have launched this gorgeous landing page for their new iPhone/iPad app titled 'Paper'. This minimal one page design features great use of whitespace creating primary focus on the video background clips demonstrating the app. There is zero clutter and I'm seriously impressed with how the videos just play instantly. There are similar landing pages with video background showing interaction but I think this is a perfect reference to the future trend of app landing pages.
Explore and share stories from friends and the world in immersive designs and fullscreen, distraction-free layouts. Paper includes your Facebook News Feed and sections about your favorite topics.