Paper

Facebook have launched this gorgeous Landing Page for their new iPhone/iPad app titled ‘Paper’. This minimal One Page design features great use of whitespace creating primary focus on the video background clips demonstrating the app. There is zero clutter and I’m seriously impressed with how the videos just play instantly. There are similar Landing Pages with video background showing interaction but I think this is a perfect reference to the future trend of app Landing Pages.

This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 04 February 2014.