COTE

Gogijib or go home at Cote, New York’s first Korean steakhouse and one of Eater and GQ’s Best New Restaurants in America. Located in the Flatiron District, the hotspot was founded by restaurateur Simon Kim and combines the flavors and ambience of Korean barbecue with those of the classic American chophouse. Pentagram created the brand identity, messaging, website, and environmental graphics for Cote―which, like the restaurant, synthesize the hallmarks of two traditions into a bold and addictively playful experience.