Borderline chaotic One Pager promoting the ‘GT Cinetype’ font family featuring numerous GIFs in a dark schemed long page.
The Swiss company Cinetype was specialized in the subtitling cinematic movie reels. GT Cinetype is based on an engineer’s design for such a machine. A laser set the type directly on the film by erasing the coloured layer of the film. Our interpretation of that leads to a typeface with mechanic precision, but also a human element, that shows its personality in the details. Used in small sizes GT Cinetype seems like a normal, rounded typeface. The eye will only perceive its straight segments at larger sizes. Due to the possibility of digital subtitles and movie delivery in general, this process has since become obsolete. The digitalisation of this typeface is our way of capturing the spirit of this area of typesetting. Designed by Mauro Paolozzi and Rafael Koch.