What is A/B testing?
A good reference of how to promote your service with an informational One Pager explaining exactly how a concept works. The team over at ‘Visual Website Optimizer’ have create this micro site to explain how A/B split testing works with a case study of Bob the fisherman’s business.
This website has unfortunately been redesigned or gone offline, so I have removed the direct link to it. The screenshot below hopefully preserved enough of the design but if you are really keen to inspect further, try this Archive.org link. FYI: the site was first featured on 05 July 2013.